Live Poll Results — Which company lost an estimated $1 billion in 2009 when it rebranded its flagshi
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The Billion-Dollar Rebranding Gamble
In the world of corporate marketing, rebranding can be a high-stakes gamble. Sometimes it revitalizes a company, and other times it becomes a costly mistake. This trivia question focuses on one of the most notorious rebranding failures in business history - a cautionary tale that continues to be studied in marketing courses worldwide. Test your knowledge of this famous corporate misstep that demonstrates how even industry giants can miscalculate consumer sentiment.
Which company lost an estimated $1 billion in 2009 when it rebranded its flagship product, only to revert to the original branding just six weeks later following intense consumer backlash?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'PepsiCo with Tropicana orange juice', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Coca-Cola with New Coke', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Gap with its new logo design', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Netflix with Qwikster', 'is_correct': False} | 0 | 0% |