Live Poll Results — When Nike signed Michael Jordan in 1984, how much was his original 5-year endors
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Celebrity Brand History: Michael Jordan's Legendary Footwear Deal
Before athlete endorsements became the norm in retail marketing, one deal changed the landscape forever. In 1984, a rookie basketball player signed what would become the most iconic athlete-brand partnership in history, creating a product line that continues to dominate the sneaker market decades later. Test your knowledge about this groundbreaking retail innovation that transformed how celebrities and brands collaborate.
When Nike signed Michael Jordan in 1984, how much was his original 5-year endorsement deal worth?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': '$500,000 per year', 'is_correct': True} | 0 | 0% |
| {'choice_text': '$100,000 per year', 'is_correct': False} | 0 | 0% |
| {'choice_text': '$1 million per year', 'is_correct': False} | 0 | 0% |
| {'choice_text': '$2.5 million total', 'is_correct': False} | 0 | 0% |