Live Poll Results — Which Broadway musical was the first to use an immersive augmented reality (AR)
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Broadway Marketing Milestone
The performing arts industry has seen some revolutionary marketing campaigns over the decades. From traditional newspaper ads to digital experiences, theaters and production companies have continuously innovated to attract audiences. This trivia question focuses on a groundbreaking marketing campaign that changed how Broadway shows connect with potential viewers. Test your knowledge of performing arts marketing history!
Which Broadway musical was the first to use an immersive augmented reality (AR) app as part of its marketing campaign, allowing users to virtually experience scenes before buying tickets?
Poll Type: Trivia | Total Votes: 0
| Option | Votes | Percentage |
|---|---|---|
| {'choice_text': 'Hamilton (2015)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'Dear Evan Hansen (2016)', 'is_correct': False} | 0 | 0% |
| {'choice_text': 'The Lion King (2013)', 'is_correct': True} | 0 | 0% |
| {'choice_text': 'Wicked (2014)', 'is_correct': False} | 0 | 0% |