Which athlete signed what was considered the largest endorsement deal in sports history when Nike committed to a lifetime contract reportedly worth over $1 billion in 2015?

In the sports industry, athlete endorsements have become a cornerstone of marketing strategy. Companies compete fiercely to sign popular athletes, sometimes offering astronomical sums that can exceed their actual sports earnings. These partnerships can transform both the athlete's career and the brand's market position. This trivia question focuses on one of the most significant endorsement deals in sports history that changed how we view athlete-brand partnerships.

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