Which sportswear brand's collaboration with Run-DMC in 1986 became the first endorsement deal between a hip-hop act and a major corporation, following the group's hit song about the product?

The music industry has seen some groundbreaking collaborations between artists and brands that have transformed marketing and created iconic cultural moments. These partnerships have generated innovative products, memorable campaigns, and new revenue streams that changed how musicians monetize their art. Test your knowledge about one of the most significant brand collaborations in music history!

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