Which U.S. presidential campaign first used market research to develop the influential tagline "It's Morning Again in America" that changed political advertising forever?

Political campaigns invest millions in crafting the perfect taglines that resonate with voters and communicate core policy positions. These slogans become powerful tools of political branding, sometimes even outlasting the campaigns themselves to become part of our cultural lexicon. Test your knowledge of political marketing history with this challenging question about a famous presidential campaign tagline that revolutionized political messaging.

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Ronald Reagan's 1984 re-election campaign
Bill Clinton's 1992 "New Covenant" campaign
George H.W. Bush's 1988 "Kinder, Gentler Nation" campaign
Jimmy Carter's 1976 "A Leader, For A Change" campaign