Which groundbreaking marketing strategy helped 'Hamilton' become one of Broadway's most successful productions before it even opened on Broadway?

Test your knowledge about innovative marketing strategies in the performing arts industry! Broadway shows and major theatrical productions invest millions in marketing campaigns to fill seats and create buzz. The most successful productions employ sophisticated techniques that blend traditional advertising with cutting-edge digital approaches. How well do you understand the business side of theatrical marketing?

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A free streaming service that allowed viewers to watch the first act online
A #Ham4Ham lottery that offered $10 front-row tickets through sidewalk performances and social media
A nationwide television advertising campaign featuring celebrity endorsements
An exclusive deal with major airlines to show previews on all domestic flights