Which pioneering company first introduced a comprehensive 'eco-labeling' system on their products in 1992, revolutionizing environmental transparency in the natural products industry?

The natural products industry has undergone remarkable evolution in its marketing approaches. From niche health stores to mainstream retail dominance, companies have developed sophisticated strategies to position their eco-friendly credentials. This poll explores a pivotal moment in green marketing history that transformed how natural products are advertised and perceived by consumers worldwide.

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The Body Shop (with their 'Trade Not Aid' program)
Patagonia (with their 'Footprint Chronicles')
Ben & Jerry's (with their 'Caring Dairy' initiative)
Seventh Generation (with their 'Environmental Impact Disclosure')