Which celebrity completely reinvented their personal brand after major career setbacks in the early 2000s, launching a successful Las Vegas residency that revolutionized celebrity residency deals?

Throughout history, many celebrity brands have faced near-extinction only to make remarkable comebacks. These resurrections often involve innovative marketing strategies, complete brand overhauls, or leveraging digital platforms in creative ways. This trivia question explores a famous case of brand revival that transformed a struggling celebrity persona into one of the most successful brand stories in modern entertainment.

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Britney Spears with 'Piece of Me' at Planet Hollywood
Celine Dion with 'A New Day' at Caesars Palace
Jennifer Lopez with 'All I Have' at Planet Hollywood
Lady Gaga with 'Enigma' at Park MGM