Which celebrity partnership transformed a struggling athletic brand into a billion-dollar empire, creating one of the most successful signature shoe lines in history?

In the world of retail branding, celebrity partnerships can transform a company's market position overnight. These strategic collaborations leverage star power to create instant brand recognition and consumer trust. Some celebrity partnerships have been so successful they've revitalized struggling brands or created entirely new market segments. This poll tests your knowledge about one of the most financially successful celebrity brand partnerships in recent history.

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Michael Jordan with Nike (Air Jordan)
Rihanna with Puma (Fenty)
Kanye West with Adidas (Yeezy)
Serena Williams with Under Armour