Which nostalgic brand used augmented reality to stage a massive comeback in 2016, creating long lines at retail stores and becoming a pop culture phenomenon?

In the world of retail and pop culture, brand comebacks can define generations. Some products fade into obscurity while others make spectacular returns through innovative marketing and technological advancements. This trivia question explores how one iconic brand leveraged augmented reality to stage one of the most successful product revivals in recent pop culture history, creating a phenomenon that transcended mere shopping to become a cultural movement.

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Pokémon (with Pokémon GO)
Polaroid (with the Polaroid AR Camera)
Nokia (with the 3310 AR Experience)
Tamagotchi (with Tamagotchi AR Universe)