Which digital marketing strategy did the Vatican first implement in 2012 that revolutionized how the Catholic Church communicated with its global audience?

In today's digital age, religious organizations and philosophical movements have increasingly embraced sophisticated marketing strategies to spread their messages and engage with communities. This trivia tests your knowledge of how traditional spiritual institutions have adapted to modern marketing techniques and digital platforms to maintain relevance while preserving their core values.

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• The Pope's Twitter account (@Pontifex), which now has over 18 million followers across multiple language accounts
• Vatican TV's live-streaming subscription service with premium theological content
• The 'Pray with Me' mobile app featuring daily prayers and meditation guidance
• Virtual reality tours of the Sistine Chapel with audio commentary from Cardinals

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