Which outdoor retail brand pioneered the '1% for the Planet' movement in 2002, pledging to donate 1% of sales to environmental causes regardless of profitability?

Brand collaborations in the natural world industry have created some of the most impactful conservation initiatives of the past few decades. These partnerships between retail brands and environmental organizations have raised millions for conservation efforts while bringing eco-consciousness into mainstream shopping. Test your knowledge about one of the most successful and longest-running brand collaborations in conservation retail history!

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Patagonia
The North Face
REI
Columbia Sportswear