Which Broadway musical was the first to implement a viral social media campaign where audience members could get half-price tickets by posting specific hashtag photos during intermission?

The performing arts industry has undergone significant transformations in how productions are marketed and consumed in the digital age. Broadway shows, in particular, have adopted innovative marketing strategies to reach wider audiences and create memorable brand experiences. This trivia question explores a groundbreaking digital marketing campaign that changed how theatrical productions connect with audiences.

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Hamilton (2015)
Book of Mormon (2011)
Spider-Man: Turn Off the Dark (2011)
Wicked (2003)