Which film is credited with revolutionizing modern product placement strategy in Hollywood by generating a reported 65% sales increase for a featured product, leading studios to create dedicated brand integration departments?

In the film industry, product placement has evolved from subtle advertising to sophisticated brand integration strategies worth billions. Major studios now employ specialized teams dedicated to securing these lucrative deals that can offset production costs significantly. Test your knowledge about this fascinating intersection of Hollywood marketing and retail brand management that shapes what you see on screen.

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E.T. the Extra-Terrestrial (1982) with Reese's Pieces
Cast Away (2000) with FedEx and Wilson
James Bond: GoldenEye (1995) with BMW Z3
The Italian Job (2003) with Mini Cooper