Which marketing strategy helped telescope manufacturer Celestron dramatically increase market share by targeting non-traditional astronomy consumers in 2019?

The astronomy industry has seen remarkable growth in consumer interest and product development over the past decade. From sophisticated home telescopes to space tourism ventures, companies are finding innovative ways to market the cosmos. This poll tests your knowledge about a groundbreaking marketing strategy that revolutionized how astronomy products reach mainstream consumers.

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The 'Stars in Your Hands' experiential retail campaign featuring pop-up urban star parties with product demonstrations
The 'Cosmic Influencer' program partnering with fashion and lifestyle bloggers rather than science communicators
The 'Telescope-as-a-Service' subscription model allowing customers to upgrade equipment annually
The 'Virtual Observatory' app that simulated telescope views before purchase