Which famous tagline was originally created as a temporary placeholder that executives initially rejected but later embraced after seeing strong consumer response in testing?

Marketing taglines can become so iconic that they enter our everyday vocabulary, sometimes outliving the campaigns that created them. Behind these catchy phrases are fascinating stories of creative inspiration, strategic pivoting, and sometimes pure accident. Test your knowledge about the origins of some of the world's most recognizable brand taglines and the stories behind how they were created.

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• Nike's 'Just Do It'
• McDonald's 'I'm Lovin' It'
• Apple's 'Think Different'
• L'Oréal's 'Because You're Worth It'

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