Which publisher first introduced the distinctive orange spine design for their paperback classics that became one of the most recognizable book branding strategies in publishing history?

Throughout literary history, publishers have created iconic editions of classic works that became cultural touchstones. These special editions transformed books from mere texts into coveted products with distinctive branding and design elements. Test your knowledge of these famous publishing innovations that changed how we experience literature!

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Penguin Books
Oxford University Press
Houghton Mifflin
Random House