Which innovative visual merchandising concept did Apple introduce in 2001 that revolutionized retail store design and has since been widely imitated across industries?

Visual storytelling in retail has transformed dramatically over the decades, influencing consumer behavior and purchasing decisions. From simple window displays to immersive brand experiences, the art of visual merchandising continues to evolve with technology and changing consumer expectations. Test your knowledge about a pivotal moment in retail visual storytelling history that changed how brands communicate with customers.

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• The Genius Bar customer service concept
• The floating glass staircase design
• The product-free entrance zone
• The interactive window display system

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