Which athlete holds the record for the largest lifetime endorsement deal with a sports brand?

In the competitive world of sports marketing, brand ambassadors are crucial for connecting with fans and driving product sales. Top athletes can dramatically impact a brand's visibility and perception through strategic partnerships. But which athlete-brand pairing has created the most lucrative endorsement deal in sports history? Test your knowledge of the business side of sports and the power of athletic star power in marketing!

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LeBron James with Nike (estimated at $1 billion)
Cristiano Ronaldo with Adidas (estimated at $850 million)
Roger Federer with Uniqlo (estimated at $700 million)
Serena Williams with Puma (estimated at $950 million)