Which military recruitment slogan and branding campaign resulted in a 35% increase in recruitment inquiries and became one of the most successful military brand repositioning efforts in history?

Throughout history, military organizations have developed sophisticated merchandising and brand strategies to boost recruitment, maintain public support, and generate additional revenue. From the iconic 'Uncle Sam' recruiting posters to modern military video games, these marketing efforts represent a fascinating intersection of military history and product development. Test your knowledge about these famous military branding and product initiatives that have shaped public perception of armed forces around the world.

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U.S. Army's 'Be All You Can Be' (1980s-1990s)
British Army's 'This Is Belonging' (2017)
U.S. Marines' 'The Few. The Proud.' (1977)
Australian Defence Force's 'The Edge' (2011)