Which government's digital service platform was famously rebranded with the consumer-focused slogan "Government as a Platform" and pioneered a retail-style approach to public services?

The digital transformation of government services has become a major focus in recent years. Many countries have launched initiatives to modernize their public sector with innovative retail-style approaches to citizen services. These initiatives often incorporate consumer trends, service analytics, and innovations similar to those in the retail sector. Test your knowledge about how governments are adopting retail-inspired practices to better serve citizens through digital platforms.

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UK Government Digital Service (GDS)
U.S. Digital Service (USDS)
Singapore's GovTech
Estonia's e-Estonia