Which film franchise pioneered the modern movie merchandising model that revolutionized how studios approach product development for blockbuster releases?

The film industry isn't just about box office numbers. Movie merchandising has become a multi-billion dollar revenue stream for major studios. From action figures to clothing lines, successful films can generate more profit from product tie-ins than ticket sales. This poll tests your knowledge of the strategic product development decisions that have shaped some of Hollywood's most successful franchising empires.

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