Which sportswear giant lost approximately $1.2 billion in market value within 24 hours after severing ties with Ye (formerly Kanye West) in 2022?

Celebrity endorsements can make or break a brand's image. When done right, they can skyrocket product sales and create powerful brand associations. However, when endorsements go wrong, they can lead to PR disasters and significant financial losses. This trivia question tests your knowledge of one of the most infamous celebrity endorsement controversies in recent pop culture history.

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Adidas
Nike
Puma
Under Armour