Which streaming service first implemented the 'all-at-once' binge release model as a deliberate marketing strategy for their original scripted content?

The streaming era has transformed how film and television content is marketed to audiences. Major platforms have developed distinctive strategies to cut through the noise and attract subscribers. This trivia question tests your knowledge about a groundbreaking marketing approach that changed how streaming services promote their original content. Think about which platform pioneered a strategy that others quickly adopted!

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Netflix with 'House of Cards' in 2013
Hulu with 'The Handmaid's Tale' in 2017
Amazon Prime with 'Transparent' in 2014
HBO Max with 'Game of Thrones' in 2011