Which renowned architecture firm underwent a major rebranding in 2017, switching from a classic serif logo to a bold sans-serif wordmark with a distinctive color scheme that sparked debate about modernization versus heritage?

The world's most iconic architecture firms understand that brand identity is crucial in an industry where visual impact matters tremendously. These studios carefully craft their brand colors, typography, and logos to reflect their design philosophy and attract certain types of clients. This poll tests your knowledge about a significant brand transformation in the architectural world that generated substantial industry discussion.

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Foster + Partners
Zaha Hadid Architects
Pentagram (for Architectural Association)
Gensler