Which of the following was NOT part of Nike's Consumer Direct omnichannel strategy that revolutionized sports retail?

In 2017, Nike announced a major shift in its retail strategy called 'Consumer Direct Offense' (later evolved into 'Consumer Direct Acceleration'). This omnichannel approach fundamentally changed how the sportswear giant connects with consumers. Test your knowledge about this influential retail transformation that has since been adopted by many other sports brands seeking to control their customer experience across physical and digital touchpoints.

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Reducing wholesale partners from 30,000 to just 40 strategic partners
Integrating the Nike app with in-store experiences to create personalized shopping journeys
Developing Nike-owned retail concepts like House of Innovation and Nike Rise stores
Prioritizing direct digital sales through Nike apps and website over traditional retail channels