Which unexpected brand collaboration with Nike created the 'Travis Scott x Nike Air Jordan 1' that sold out in under 30 seconds and fundamentally changed sneaker culture?

Brand collaborations have revolutionized the retail landscape, particularly in pop culture merchandise. One specific partnership created unprecedented hype in the sneaker world, breaking records for fastest sell-out times and generating astronomical resale values. This collaboration fundamentally changed how limited-edition products are marketed and distributed in the pop culture retail space. Test your knowledge of this groundbreaking retail phenomenon!

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Cactus Jack (Travis Scott's record label)
ASTROWORLD (Travis Scott's touring brand)
McDonald's (following their meal partnership)
PlayStation (for the gaming console release)