Which company pioneered the first widely successful product recommendation system with its 'item-to-item collaborative filtering' algorithm in the late 1990s?

Modern e-commerce platforms rely heavily on recommendation systems to enhance customer experience and drive sales. These sophisticated algorithms analyze browsing history, purchase patterns, and demographic data to suggest products that customers are likely to purchase. But do you know when this revolutionary technology first made its significant commercial debut? Test your knowledge about the history of retail recommendation systems that have transformed how we shop online!

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Amazon
eBay
Netflix
Alibaba