Which film marketing campaign is credited with pioneering the use of 'found footage' viral marketing that influenced countless horror films afterward?

Throughout cinema history, clever marketing campaigns have transformed movies into cultural phenomena. From viral ARGs (Alternate Reality Games) to groundbreaking poster designs, film advertising strategies can make or break box office success. This poll tests your knowledge of iconic film marketing campaigns that changed how movies are promoted to audiences worldwide. Can you identify which groundbreaking campaign truly revolutionized movie marketing?

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• Paranormal Activity (2009) - The 'Demand It' campaign that let fans request screenings in their cities
• The Blair Witch Project (1999) - Creating fake documentary materials and missing persons reports online
• Cloverfield (2008) - Untitled teaser trailer with no title that sparked massive online speculation
• The Dark Knight (2008) - The 'Why So Serious?' ARG campaign featuring Joker-themed scavenger hunts

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