Which sports brand's loyalty program was the first to integrate fitness tracking data with purchase rewards, resulting in a 40% increase in customer retention?

In the competitive world of sports retail, building customer loyalty is as strategic as signing a star athlete. Major sporting brands have developed sophisticated loyalty programs that drive repeat purchases and create brand advocates. This trivia poll tests your knowledge about one of the most successful loyalty initiatives in the sports industry that revolutionized how athletic brands engage with their customer base. Can you identify which program changed the game?

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