Which sports retailer pioneered the membership model that offers exclusive products, early access to releases, and workout content, resulting in over 70% of digital sales coming from members?

The sports retail industry has evolved dramatically in recent years, with major brands competing fiercely for customer loyalty. Sophisticated loyalty programs have become essential tools for sports retailers to retain customers and increase lifetime value. This trivia question tests your knowledge about innovative loyalty strategies in the sports retail sector and how major players are using data analytics to personalize the customer experience.

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Nike (with Nike Membership)
Adidas (with Creators Club)
Under Armour (with UA Rewards)
Lululemon (with Studio Membership)