Which scientific brand famously changed its primary color scheme from green to blue in 2014 as part of a product innovation strategy to shift consumer perception from 'natural' to 'technological advancement'?

In the world of scientific brands, visual identity plays a crucial role in consumer perception and recognition. Color choices are not arbitrary - they often represent deep psychological strategies, reflect industry positioning, or even showcase a company's evolution over time. This poll explores how a major scientific brand underwent a significant color transformation as part of their product innovation strategy. Test your knowledge about this fascinating intersection of scientific branding and market positioning!

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Thermo Fisher Scientific
Merck
Agilent Technologies
Shimadzu Corporation