Which innovative marketing strategy did Lockheed Martin employ in the 1990s that revolutionized how military hardware was promoted to international buyers?

When the Cold War ended in the early 1990s, military equipment manufacturers faced a dramatic shift in their market landscape. With defense budgets shrinking worldwide, these companies had to rethink their brand strategies and product development approaches. This trivia question focuses on how one major defense contractor successfully pivoted their marketing strategy to remain relevant in the post-Cold War era.

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The 'Peace Dividend' campaign that rebranded military hardware as dual-use technology for both defense and civilian applications
The 'Superior Force' strategy that emphasized overwhelming technological advantages against emerging regional powers
The 'Heritage Defense' approach that marketed equipment as part of national identity and historical military tradition
The 'Coalition Compatible' campaign that focused exclusively on NATO-standardized equipment sales