Which retailer pioneered the 'narrative retail' concept in the 1990s with theatrical store layouts featuring themed environments that told a brand story rather than just displaying products?

The physical layout of retail stores has evolved dramatically over the decades, often influenced by pop culture trends and consumer behavior. Some innovative store designs have become iconic in their own right, setting standards that transformed the shopping experience and influenced how we interact with brands. Test your knowledge on these game-changing retail environments that blurred the lines between shopping and entertainment.

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Urban Outfitters
Niketown
Apple Store
Warner Bros. Studio Store