Which film pioneered transmedia marketing by creating fake websites, 'found footage' teasers, and an elaborate fictional backstory months before release, establishing a new standard for immersive film promotion?

Test your knowledge of groundbreaking film marketing campaigns that transformed how movies are promoted and experienced by audiences. The film industry has pioneered some of the most innovative marketing strategies in entertainment history, blending traditional advertising with immersive experiences and digital engagement. How well do you know the game-changing marketing campaigns that redefined film promotion?

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The Blair Witch Project (1999)
The Matrix (1999)
Cloverfield (2008)
Paranormal Activity (2007)