Which major tech company rebranded its mascot in 2015, transforming it from a static character to an interactive AI assistant that now serves as both a brand symbol and functional business tool?

Brand mascots have long been powerful tools for creating brand recognition and emotional connections with consumers. In today's digital economy, these character ambassadors have evolved beyond simple illustrations to become interactive elements in comprehensive marketing strategies. This trivia question explores how a major technology company transformed its mascot for the digital age, highlighting the intersection of branding, technology, and consumer psychology in modern business economics.

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• Microsoft (Clippy → Cortana)
• Apple (Macintosh Happy Face → Siri)
• IBM (Little Tramp → Watson)
• Amazon (Amazon A-to-Z Arrow → Alexa)

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