Which retailer first launched a widely adopted virtual reality app allowing customers to visualize furniture in their homes before purchasing?

Virtual reality has transformed how retailers engage with customers, creating immersive shopping experiences that bridge the gap between online convenience and in-store tactile experiences. As this technology advances, certain companies have pioneered innovative VR applications that have significantly impacted consumer behavior and retail strategy. Test your knowledge about a groundbreaking VR retail implementation that changed how consumers shop for home products.

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• IKEA with IKEA Place (2017)
• Amazon with AR View (2018)
• Wayfair with WayfairView (2016)
• Home Depot with Project Color (2015)

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