Which pioneering retail analytics tool first combined point-of-sale data with geographic information systems (GIS) to create heat maps of consumer spending patterns by region?

Location intelligence has revolutionized how retailers understand consumer behavior. Geographic data analysis helps businesses make smarter decisions about store placement, marketing strategies, and customer targeting. This poll tests your knowledge of how modern retailers are using geographical insights to gain competitive advantage in the marketplace.

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Nielsen Retail Geography Index (2005)
Esri Business Analyst for Retail (2003)
IBM Retail Location Intelligence Suite (2008)
Oracle Spatial Retail Analytics (2007)