Which pioneering architecture firm was the first to position its brand around sustainable design as a core value proposition, launching the now-famous 'Architecture for a Changing Climate' marketing campaign in 2002?

Test your knowledge about how major architecture firms have positioned their brands in the competitive market. This trivia explores how architectural practices have evolved their marketing strategies and brand positioning to stand out in a crowded industry. From digital presence to unique value propositions, see if you can identify the groundbreaking approach that changed how architecture firms market themselves.

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Foster + Partners
William McDonough + Partners
Bjarke Ingels Group (BIG)
SOM (Skidmore, Owings & Merrill)