Which food company's marketing campaign successfully transformed a breakfast item into an anytime snack, leading to a 35% sales increase and creating a new product category in the 1980s?

Food marketing has evolved dramatically over the decades, with certain campaigns fundamentally changing how we perceive and consume food products. From memorable jingles to groundbreaking strategies, food companies have employed various techniques to capture consumer attention and build brand loyalty. This poll tests your knowledge of a revolutionary marketing campaign that transformed how a common food item was promoted and consumed worldwide.

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Kellogg's with their "Leggo my Eggo" campaign for frozen waffles
Dannon's "Fruit on the Bottom" campaign for yogurt
Yoplait with their "It Is So Good" campaign repositioning yogurt as a dessert alternative
General Mills' "Breakfast of Champions" campaign for Wheaties cereal