Which major product pivot did Pandora jewelry implement in 2019 to align with modern sustainability concerns while maintaining its mythological brand identity?

In the world of retail, brands often draw inspiration from mythology and folklore to create compelling identities. Sometimes these mythological associations become central to a company's success story or require significant pivots to maintain relevance. This trivia question explores how one jewelry brand navigated its mythological positioning in the market.

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Introduced the 'Pandora's Hope' collection featuring recycled materials to counter the negative aspects of the original myth
Committed to using only lab-created diamonds and recycled metals, reframing their brand story around opening a 'box of sustainable possibilities'
Launched 'Mythological Guardians' collection with mythical creatures that protect the environment, abandoning the Pandora myth completely
Created biodegradable jewelry boxes that, when opened, release seed papers - a literal positive interpretation of Pandora's box