Which presidential campaign was the first to use a centralized database of voter information to personalize campaign messaging, pioneering modern political microtargeting strategies?

Campaign slogans have shaped political history and public perception of candidates. These carefully crafted phrases have the power to encapsulate a candidate's vision, resonate with voters, and even change the course of elections. This trivia question tests your knowledge about one of the most innovative and influential political marketing campaigns that transformed how political messaging is delivered to the public.

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Barack Obama's 2008 campaign (Project Narwhal)
George W. Bush's 2004 campaign (Project Hummingbird)
Bill Clinton's 1996 campaign (Project Renaissance)
Donald Trump's 2016 campaign (Project Alamo)