Which innovative marketing strategy did Thomas Nelson Publishers use in 2006 to dramatically increase Bible engagement among younger demographics?

Religious texts represent some of the most successful 'products' in human history, with distribution strategies spanning centuries. Modern publishers of sacred texts employ fascinating marketing approaches to reach their audiences while maintaining reverence for the content. Test your knowledge about how these spiritual works are marketed in today's commercial landscape!

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The 'Voice Bible' project, which translated scripture using collaborative storytelling techniques with screenwriters and poets
The 'Bible Illuminated' campaign featuring celebrity endorsements from Bono and Madonna
The 'BibleZines' format, presenting biblical text in a magazine layout with modern graphics and lifestyle articles
The 'Digital Covenant' app that gamified scripture reading with achievement badges and social sharing