Which celebrity launched the first billion-dollar celebrity retail brand partnership, fundamentally changing how celebrities monetize their personal brand?

Celebrity endorsements have become a cornerstone of modern marketing strategy, with famous faces helping to elevate brands and create lasting impressions on consumers. But which celebrity pioneer truly revolutionized the retail landscape with their groundbreaking partnership? Test your knowledge of this fascinating intersection of fame and retail strategy!

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Michael Jordan with Nike's Air Jordan (1984)
Oprah Winfrey with Weight Watchers (2015)
Jessica Simpson with her fashion collection (2005)
George Foreman with his Lean Mean Fat-Reducing Grilling Machine (1994)