Which candy experienced a 65% sales increase after its famous product placement in the 1982 film 'E.T. the Extra-Terrestrial'?

Product placement in movies has become a powerful marketing strategy in pop culture. From subtle background appearances to becoming central plot elements, brands have paid millions to showcase their products in blockbuster films. This trivia tests your knowledge of one of the most famous product placement deals that transformed both the movie and the product into cultural phenomena. Do you know which candy skyrocketed to fame through a clever cinematic appearance?

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