Which 1999 film revolutionized movie marketing by using a viral 'found footage' campaign that made many viewers believe the events depicted were real?

The success of a film isn't just about what's on screen - it's also about how it's marketed to audiences. From innovative campaigns to groundbreaking strategies, film marketing has evolved into a sophisticated art form that can make or break a movie's commercial performance. This trivia question explores one of the most influential marketing tactics that changed how blockbusters are promoted. Test your knowledge of the business side of Hollywood!

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• The Blair Witch Project
• The Matrix
• The Sixth Sense
• Fight Club

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