Which technology company executed a legendary brand repositioning in the late 1990s with the famous 'Think Different' campaign after its founder returned to save the struggling company?

Brand positioning is a strategic marketing technique that creates a distinct place in the consumer's mind. Sometimes, brands make bold positioning shifts that completely transform their market perception and business trajectory. This poll tests your knowledge about one of the most famous brand repositioning campaigns in business history that significantly impacted a company's financial performance and market relevance.

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Apple Inc.
IBM
Microsoft
Dell