Which innovative retail cybersecurity measure did Rihanna's Fenty Beauty pioneer to combat counterfeit products?

Many celebrities have transformed into powerful retail brands, but face unique cybersecurity challenges. Their personal brand and products are constantly targeted by counterfeiters, identity thieves, and unauthorized merchandisers. How well do you understand the cutting-edge protection strategies celebrities use to safeguard their retail empires in the digital age?

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Blockchain-verified authenticity certificates with each purchase that customers can validate online
Fingerprint-activated packaging that only opens for the verified purchaser
AI-powered facial recognition required for all online purchases to prevent bot attacks
DNA-infused product formulations that can be tested to verify authenticity