Which wildlife conservation brand strategy pioneered the 'adoption' model for endangered animals that has since been widely replicated by other organizations worldwide?

Conservation organizations must employ effective branding and retail strategies to generate awareness and funding for endangered species protection. These organizations often collaborate with retail partners, develop merchandise, and create distinctive brand identities to support their mission. This poll tests your knowledge about a notable wildlife conservation branding initiative that revolutionized how these organizations approach market visibility and fundraising.

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WWF's Symbolic Species Adoption Program (launched 1973)
National Geographic's Photo Ark Collection (launched 2006)
The Nature Conservancy's Species Banking Initiative (launched 1991)
Conservation International's Guardian Species Program (launched 1987)